états très différents de celui où nous vivons.’ (p. I) It was learning from Chaytor how literary conventions are affected by the oral, written, or the printed forms, that suggested to me the need for The Gutenberg Galaxy . Medieval language and literature were somewhat in the state of the present movie or the TV show in that, in Chaytor’s words, it produced little formal criticism in our sense of the term. If an author wished to know whether his work was good or bad, he tried it on an audience; if it was approved, he was soon followed by imitators. But authors were not constrained by models or systems . . . the audience wanted a story with plenty of action and movement, the story, as a rule, showed no great command of character drawing; this was left to the reciter for portrayal by